When we look outside the walls of traditional medicine, we can find innovative solutions that when applied appropriately, can create unforeseen benefits. Stuart Kauffmann, an evolutionary biologist and complexity systems researcher, proposed a theory where biological organisms can morph into more complex systems that expend less energy. The idea of increasing the complexity to gain some increased benefit has been applied to areas outside living organisms with some success.
Airbnb disrupted the hospitality industry. It depends on high data volume coupled with batch analytics to derive meaning and results from the data collected. Orbitz found surprising insights when they began to look outside the industry standard data being collected. They found people who used their services from an Apple device spent as much as 30% more per night on hotel rooms. For the full article click here
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