According to Kyruus report, consumers often have a difficult time locating good background information on physicians.
The latest Kyruus report, The Consumer’s Path To Finding a Healthcare Provider, finds patients often struggle to find quality information when searching for a new physician.
Of more than 1,000 patients surveyed, 38 percent conduct healthcare-related research before they seek out a physician, according to Healthcare IT News. Additionally, 72 percent of these consumers are looking for information about specific physicians.
“As patients become more engaged in the research and management of their health, hospital systems need to understand what motivates them. There is a huge opportunity to provide consumers with the appropriate resources — both online and offline — to find the right physicians and conveniently schedule appointments,” said Julie Yoo, co-founder and chief product officer at Kyruus, in a press release. For the full article click here
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