Believe it or not, oral health is an indicator of school performance. As U.S. families prepare to return to school this month, Procter & Gamble’s Crest toothpaste wants parents to know about the connection.
According to company research, kids with poor oral health are three times more likely to miss school and kids with toothaches are four times more likely to have a lower grade-point average. Thus, the company has teamed with Feeding America and the national PTA to launch the “Healthier Smiles Project,” to raise awareness of these statistics via meetings and school activities and donate hundreds of thousands of toothpaste tubes to needy families.
“It’s a way to educate people about the importance of oral health and the importance of an oral health routine,” Dennis Legault, North American marketing director for oral care at Procter & Gamble, tells Marketing Daily. “We wanted to create a program that had full national exposure as well as a grass-roots [element].” For the full article click here
from health IT caucus http://ift.tt/2aGbqZl
via IFTTT
No comments:
Post a Comment