How to rise above all the marketing chatter is perhaps one of the most difficult marketing questions to tackle. And at a busy event like HIMSS16, most health IT products and solutions look and sound the same.
I recently had the chance to speak with John Lynn, founder of HealthcareScene.comand HITMC.com, to discuss this very topic. In this interview, John sheds some light on how health IT marketing and PR professionals can get people to care about what they are selling. He also highlights the most common mistakes health IT marketers make and some powerful ways they can resolve to fix them.
John Lynn will share more insights on how to really reach health IT buyers during a free webinar.
What is the biggest mistake most health IT marketers make? And why is it such a stumble?
The biggest mistake marketers make is to focus on their solution instead of the customers’ problems. Potential customers don’t care about what your company has to offer until they understand that you understand their problem and that you have a way to fix the problem. Once you achieve this with a customer, then they care about the features and functions of your product. Said another way, no one needs to buy a secure text message solution. Many organizations need a secure way to improve communication within in their organization. For the full article click here
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