When most people think retail, they’re likely to think of walking into a store and pulling milk off a shelf or clothes off a rack.
Aaron and Melissa Becker hope to turn health care plans into a retail commodity that you can find at their store and, with a little help from experienced staff, buy on the spot. It’s a departure from the traditional insurance agent model.
“The difference with us is that we’ve opened a retail store where people can just walk in off the street, and we can help them get signed up for health insurance,” said Melissa Becker.
The Beckers opened The Health Insurance Store at 6661 University Ave. in May and feel they’ve tapped into a thriving market, helping “hundreds” of customers just since Nov. 1, when open enrollment for the Affordable Care Act, or Obamacare, began. For the full article click here
from health IT caucus http://ift.tt/1J9iJTw
via IFTTT
No comments:
Post a Comment