Tuesday 15 December 2015

Tracing the roots of major health IT players: The meaning behind 5 company names

Health IT is an industry with many big names, but where do these names come from? From the Greek gods to a love affair with language, here is the history and inspiration behind five household names in health IT.

athenahealth (Watertown, Mass.)

Meaning: The name ‘athenahealth’ can be traced back to a clinic co-founded by Jonathan Bush, now CEO of the company, and Todd Park. The clinic’s name was derived from the Greek goddess Athena.

What leadership has to say: “The name athenahealth is an homage to Athena Women’s Health, the birthing clinic Todd Park and I founded in San Diego, to reinvent the childbirth experience with more midwives, more focus on mothers and best practices driven by statistics. We named the clinic after the Greek goddess Athena, who symbolizes wisdom, inspiration and courage. Our goal was to produce better clinical outcomes and a superior experience for mothers at a lower cost. We accomplished the first two, but couldn’t get a handle on our revenue cycle. That eventually led us to try to fix the billing process for other practices in our situation…and the health IT company athenahealth was born,” says Mr. Bush. For the full article click here 



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