After Numerous Health Incidents, Chipotle Has a Big Perception Problem

Recently, Chipotle has made headlines for reasons that make the aphorism “all press is good press” ring ridiculously false.

It started last month, when the Mexican fast-casual chain temporarily shut down 43 locations in the Pacific Northwest after an E. coli outbreak was linked to six restaurants in the region. It was a sizeable setback, but not an outright PR disaster.

That changed when, over the course of a month, E. coli outbreaks were traced to restaurants in seven states sprinkled throughout the country. The cherry on top of Chipotle’s E. coli-laced sundae was the news thatmore than 140 Boston College students fell ill after eating at a nearby location earlier this week. While Boston health officials believe the culprit is norovirus, not E. coli, for a public already primed to associate Chipotle with disease, it hardly mattered. For the full article click here 

from health IT caucus http://ift.tt/1jUPSpP
via IFTTT