Wednesday 30 December 2015

Long Island Health Network Rebrands

Leaning against a wall in the office of Michael Dowling, president and chief executive of North Shore-LIJ Health System, are seven shovels with wooden handles and commemorative nameplates. The collection comes from the many North Shore-LIJ groundbreakings that Mr. Dowling has attended over the years.

“There were so many I stopped collecting,” he said.

In January, the sprawling health-care network based on Long Island will further its mission in a different way, though no less visibly, as it rolls out its new name, Northwell Health.

The health system started the rebranding process eight years ago. Behind it was an organizational desire to be less regionally identified. The process produced a list of 600 names, which eventually were whittled down to finalists including Dedication Health and Laudica Health. For the full article click here 



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