An entrepreneur is plowing seeds from selling a digital marketing agency into what he sees as fertile ground for health-care IT.
Bill Balderaz headed the Central Ohio-based health-care arm of Fathom Online Marketing for four years after the Cleveland agency acquired his Webbed Marketing LLC.
Now he’s launching Futurety LLC: A consultant to idea-stage and established health-care companies seeking to capitalize on the growing retail mindset in medicine via software, telemedicine or wearable technology.
“The big vision is helping health-care IT companies grow,” he said, whether that’s validating the market potential of an idea or breaking into a larger market.
As interest in health data and wellness apps grows, he said, Columbus has a disproportionately low share of the deals. Meanwhile, health systems are looking for ways to operate efficiently, boost patient satisfaction and prevent readmissions.
“I saw a lot of good ideas that weren’t being commercialized,” he said. “I talked to investors … who weren’t sure where to find the deal flow.”
For now Balderaz, a member of the Ohio TechAngel Funds, invests personally in some of the companies. Futurety itself does not have a fund – but the coalition of its backers is committed to raising one, he said.
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