How consumers use social media for health care education

Though still in its early stages in health care, social media is increasingly becoming a source for consumers to research and better understand health issues relevant to them, according to a recent survey by iTriage, an Aetna subsidiary. It’s a trend that has the potential to increase health literacy, which can go a long way toward improving health care outcomes while lowering health care costs — both important goals for the industry as a whole.

See below for an infographic that breaks down how consumers are using social media to educate themselves on health issues. And click here for a perspective on how health IT can empower people to make better health care decisions.

 

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