Under Armour’s pitch got me excited. Rather than dropping another fitness tracker on the world, the company had a vision. An ecosystem more robust than the competition and geared toward athletes, not just people looking for a pedometer. Sure, there’s a wearable, the UA Band, but that’s just one small part of the equation. There’s also a WiFi scale, a heart-rate monitor, headphones and even connected shoes. Plus a raft of apps like Endomondo, MyFitnessPal and the hub for it all, Under Armour Record. It’s a world of apps, gadgets and services that are supposed to work together to make a slimmer, faster and more motivated me.
A little more than a month into immersing myself in that world, I’ve found that the truth doesn’t quite match those lofty ambitions. For the full article click here
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