Designing a product is a complicated undertaking. Designing a product for the healthcare industry, which is known for its complexity and layers of regulation, can be downright daunting. Especially when we are seeking to drive human behavior change like tobacco cessation, or even a basic action such as getting a flu shot. We are all different, with unique interests, motivations and environmental factors that affect the healthcare choices we make every day. Health IT needs to take that into consideration, but how? The answer: Human-centered design.
Human-centered design prioritizes empathy for the end-user. In other words, we have to understand what drives an individual’s behavior: What motivates him? What’s most important to her?, etc. The goal is no longer usability; it’s desirability. Technology is the enabler, but design is the engager.
In order to achieve engaging, human-centered consumer design, design teams or vendors should follow these five best practices For the full article click here
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