Entrepreneurs and investors are missing a big opportunity concerning Hispanics and their health.
A recent survey of AngelList counted 89,405 U.S.-based startups. Out of these startups, only 15 target Hispanics and only one, Consejo Sano, focuses on healthcare services for Hispanics.
Meanwhile, the Hispanic population in the US reached a new high of 55.4 million in 2014 and is expected to grow to 30% of the total US populate by 2050. Collectively, it represents the 15th largest consumer economy in the world with over $1 trillion in buying power. However, fewer than 4 percent of healthcare providers speak Spanish, and many are not attuned to the population’s cultural and economic diversity. For the full article click here
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